The House of Azzaro was founded in 1962 when Loris Azzaro moved
his family from San Tropez to Paris to pursue his dream of fashion.
His glamorous designs, with ornate beading and daring cut-outs, were
an instant success—attracting celebrities and jet setters from
around the world.
Born in Tunisia to Italian parents, in an environment rich in cultural diversity, Azzaro’s designs were inspired by the sun, the sea and bursts of colors at a time when the little black dress ruled. He was the designer who did things differently, and the fashion world took notice.
In 1975, Azzaro turned his vision toward fragrance with the creation of
his first perfume, Azzaro Couture—an ode to femininity. His first men’s
fragrance, Azzaro pour Homme, followed soon after, capturing the essence of masculinity, and is among the top ten-selling men’s fragrances in the world.
Many Azzaro fragrances followed, most notably Chrome. Timeless, with intergenerational appeal, Chrome inspires men to live unforgettable moments.
With an unyielding commitment to developing luxury fragrances, the Azzaro
brand continues to build a strong and loyal customer following.